SEO (Search Engine Optimization)

Become an SEO Specialist – From Basics to Advanced Ranking Strategies
Job-Ready SEO Skills Taught by Industry Experts
Hands-On Training in On-Page, Off-Page, Technical SEO & Local SEO
Build Real SEO Projects, Audit Live Websites, and Rank Pages
Perfect for Students, Freelancers & Working Professionals

Weekday & Weekend Batches Available

Starts from
18 August, 2025

Duration 25 days

Enquire Now

Demo Lecture For Online & Classroom ! Hurry Up

Recruiters for SEO Learners

0 +

SEO Job Success Rate

0 %

Freelancers/Startups Launched

0 +

Starting SEO Packages

2.5L- 2.5 L+

Why Join Our Advanced SEO Course?

Industry Professional-Led Sessions

Learn directly from seasoned SEO experts with real-world experience in ranking websites, scaling organic traffic, and driving business growth. Our mentors bring proven strategies and the latest updates from Google algorithms to the classroom bridging the gap between theory and
practice.

Career Assistance & Placement Support

With a 93% placement success rate, we don’t just train you we help you land your dream role. Get access to resume building workshops, interview coaching, mock interviews, job referrals, and freelance guidance tailored for SEO careers.

Master Industry-Standard Tools

Get hands-on training with 20+ professional SEO tools used by agencies and top marketers:
● Keyword Research: SEMrush, Ahrefs, Google Keyword Planner
● Site Audits: Screaming Frog, Moz, Google Search Console
● On-Page Optimization: Yoast SEO, Surfer SEO, RankMath & more.

Build a Robust Project Portfolio

Work on live websites, audit real businesses, and build a complete SEO portfolio that
showcases your skills. From technical SEO to backlink strategy and content optimization, you’ll graduate with 4–6 practical projects to impress recruiters or clients.

Dedicated Peer Network

Join a collaborative community of learners, freelancers, and marketers. Share feedback, build connections, and even partner on real projects. Your network is your net worth and it starts here.

Earn a Recognized Certification

Stand out with 10+ certifications, including:

Google Search Certification
HubSpot SEO Certification
SEMrush SEO Toolkit
Our Own Advanced SEO Certification
These globally recognized credentials will boost your resume and increase your credibility with employers and clients.

SEO Course Curriculum

Fundamentals of SEO

1. Introduction to SEO

What is SEO (Search Engine Optimization)?
Why SEO is Critical for Website Traffic
How SEO Impacts Business Growth

2. History of the Internet and How it Got Started

The Early Days: ARPANET to the World Wide Web
Development of Search Engines (Yahoo, AltaVista, Google)
How the Need for SEO Emerged

3. Types of Search Engines and How They Work

Crawling, Indexing, and Ranking Explained
Major Search Engines: Google, Bing, Yahoo, DuckDuckGo
How Search Engines Display Results (SERPs)

4. SEO Techniques

On-Page SEO Techniques
Off-Page SEO Techniques
Technical SEO Techniques
Importance of a Balanced SEO Strategy

5. Different Types of SEO

Local SEO
E-commerce SEO
Mobile SEO
Voice Search SEO
International SEO

6. White Hat, Black Hat, and Grey Hat SEO

Ethical SEO Practices (White Hat)
Risky Techniques (Black Hat)
Middle-ground Strategies (Grey Hat)
Examples and Consequences

7. What is Google Crawler/Bot?

What Crawlers Do
How Websites are Discovered and Indexed
Robots.txt and Sitemap Files

8. Google Algorithm and Its Importance

How Google’s Algorithm Determines Rankings
The Role of Machine Learning (AI in SEO)

9. Understanding Webmaster Guidelines and Use-Cases

Google’s Official Guidelines
Do’s and Don’ts for SEO Success
Importance of Following Best Practices

10. On-Page SEO and its Steps

Importance of Meta Titles and Meta Descriptions
Heading Structures (H1, H2, H3)
Image Alt Text and Optimization
URL Structure and Internal Linking

11. What is Page Rank and Its Importance

Understanding Google’s PageRank Algorithm
How Link Authority Works
PageRank’s Role in Today’s SEO

12. Off-Page SEO and Strategy

Building Quality Backlinks
Social Signals and Their Impact
Guest Posting, Influencer Outreach

13. Google Algorithm Updates (Penguin, Panda, Hummingbird, Rankbrain, and More)

Overview of Major Updates
How Each Update Changed SEO Practices
Staying Updated and Adapting

14. Different Types of Keywords and Their Importance

Short-tail vs Long-tail Keywords
Branded vs Non-Branded Keywords
Geo-targeted Keywords

15. How to do Keyword Research and Tools to Use

Using Google Keyword Planner
Other Tools: Ubersuggest, Ahrefs, SEMrush
Finding Buyer Intent Keywords

16. When and Where to Use: Transactional Keywords & Informational Keywords

Understanding Search Intent
Mapping Keywords to Buyer’s Journey

Example Scenarios 17.

- Title Tag, Meta Description, Anchor Links, Header Tags
- Crafting SEO-friendly Titles and Descriptions
- Importance of Anchor Text in SEO
- Best Practices for Headings and Subheadings

18. Image and Video Optimization

Best Formats and Compression Techniques
Importance of Alt Text
SEO for YouTube Videos (Titles, Tags, Descriptions)

19. What are Backlinks? How to Build an Effective Backlink Strategy

Importance of Quality Over Quantity
Natural vs Unnatural Links
Outreach and Relationship Building

20. Do’s and Don’ts of Link Building

Best Practices for Safe Link Building
Common Mistakes That Can Hurt SEO
How to Recover from a Penalty

21. Universal SEO (YouTube Video Optimization, Image, PPTs, and Audio Optimization)

Basics of Multimedia SEO
Optimizing Audio Files for SEO
Optimizing Slide Decks (PPTs) for Online Sharing

Voice Search Optimisation

1. Introduction to Voice SEO

What is Voice SEO and Why It Matters
Rise of Voice-Enabled Devices
The Shift from Typing to Speaking

2. What is Voice Search?

How Voice Search Works (Speech Recognition + AI)
Differences between Text Search and Voice Search
Popular Voice Assistants: Google Assistant, Siri, Alexa, Cortana

3. Importance of Voice Search (updated for 2025!)

Increasing Voice Search Adoption Rates
Voice Search in Smart Homes, Vehicles, and Wearables
Future Trends in Voice Technology

4. Voice Search vs Personalized Search

Definition of Personalized Search
How Voice and Personalization Work Together
Implications for SEO (Customized Search Results)

5. What is Position Zero?

Definition: Featured Snippet Position Above #1 Rank
Why Voice Search Reads Position Zero Results
Examples of Position Zero Snippets

6. How to Achieve Position Zero?

Writing Clear, Direct Answers
Using Q&A Format (Questions and Answers)
Creating Structured Lists and Tables
Adding FAQ Pages
Optimizing for Conversational Keywords

7. What is E-A-T?

E-A-T: Expertise, Authoritativeness, Trustworthiness
Google’s Quality Rater Guidelines
How to Build E-A-T:
- Displaying Author Credentials
- Gaining Positive Reviews and Testimonials
- Publishing High-Quality, Fact-Checked Content

8. Importance of Structured Data

What is Schema Markup?
How Structured Data Improves SEO
How to Implement Structured Data for FAQs, Articles, Products
Tools: Google’s Structured Data Markup Helper, Schema.org

9. Optimizing Your Content for Voice SEO

Focus on Natural, Conversational Language
Target Long-Tail and Question-Based Keywords
Build Local SEO (especially “Near Me” searches)
Mobile Friendliness and Page Speed Optimization
Improving Readability and Simplicity 10. How Alexa and Google Home Work
How Voice Assistants Process and Respond to Queries
Importance of Local Listings (Google My Business, Alexa Skills)
How Skills and Actions Help Businesses Get Found
Emerging Trends: Smart Home SEO, IoT Integration

Local SEO

1. What is Local SEO? How it Works ?

Introduction to Local Search
Why Local SEO is Critical for Small Businesses
How Google Ranks Local Businesses

2. NAP Listings (Name, Address, Phone Number)

What is NAP Consistency?
How to Maintain and Audit NAP Listings
NAP Across Directories and Citations

3. How to Optimize a Local Business

Optimizing Business Title and Description
Local Keyword Research
Localized Content Strategy

4. Business Listing on GMB (Google My Business)

Setting up and Verifying GMB
Best Practices for Profile Optimization
Using GMB Insights

5. Getting Verified on GMB

Verification Methods (Postcard, Phone, Email)
Troubleshooting GMB Verification Problems

6. Posts, Events & Product Listings

Creating GMB Posts (Offers, Events, Updates)
Using GMB for Product and Service Highlights

7. Importance of Google Reviews

How Reviews Influence Local Rankings
Asking for Reviews (Ethical Guidelines)
Managing Negative Reviews 8. GMB Analytics
Tracking Calls, Website Clicks, Direction Requests
Analyzing GMB Performance Metrics

Advanced SEO

1. What is a Sitemap? Different Types

XML vs HTML Sitemap
Image, Video, News Sitemaps
Best Practices for Sitemap Submission

2. XML, HTML Sitemaps and their Importance

Creating and Submitting Sitemaps to Google Search Console

3. What is AMP (Accelerated Mobile Pages)?

Benefits of AMP
Setting Up AMP on Your Website
Measuring AMP Impact

4. How to Create an AMP Site

Using WordPress Plugins
Custom HTML for AMP
Testing AMP Pages

5. Robots.txt

Purpose and Syntax of Robots.txt
How to Control Search Engine Crawling

6. HTTP Status Codes (404, 301, 503)

Understanding Client and Server Errors
How to Fix Common SEO Errors

7. Advanced Search Operators

How to Use Search Operators for SEO Research
Examples: site:, intitle:, inurl:, etc.

8. What is the Knowledge Graph?

How Google Builds the Knowledge Graph
How to Become Part of It

9. Featured Snippets (Types and Examples)

Paragraph, List, Table, Video Snippets
How to Structure Content for Snippets

10. Zero Results and Answer Boxes

What are Zero-Click Searches?
Strategies to Appear in Answer Boxes

11. Page Speed Optimization

Importance of Fast Loading Websites
Tools: Google PageSpeed Insights, GTmetrix
Quick Wins for Speed Optimization

Technical SEO

1. What is Schema Markup?

Introduction to Structured Data
How Schema Improves SEO

2. Different Types of Schema

Article, FAQ, Product, Local Business, Event, Recipe Schemas
Examples and Use Cases

3. How to Implement Schema Markup

JSON-LD, Microdata, RDFa Formats
Manual vs Plugin-Based Implementation

4. Importance of Structured Data

Enhanced Listings (Rich Results, Rich Snippets)
Higher CTR (Click-Through Rates)

5. Rich Snippets, Rich Cards, Carousel

Examples and Implementation Guide
Tools: Google’s Rich Results Test

6. Broken Links (404 Errors)

How Broken Links Hurt SEO
Tools to Detect and Fix Broken Links

7. Search Console: How to Use It

Setting Up and Verifying Your Website
Important Reports: Coverage, Enhancements, Core Web Vitals

8. Handling AMP Errors

Common AMP Issues
Debugging and Resolving AMP Errors

9. Search Analytics

Understanding Impressions, Clicks, CTR, and Position
Identifying Top Pages and Queries

10. What is 301 Redirection? How to Implement It

Why Redirection Matters
How to Properly Redirect URLs Without SEO Loss

SEO Auditing

1. What is an SEO Audit?

Definition and Purpose of an SEO Audit
Why SEO Audits are Critical for Website Health
Frequency of Conducting Audits

2. Importance of SEO Audit

Benefits of Regular SEO Audits
Impact on Search Rankings, User Experience, and Conversions

3. How to Perform an SEO Audit for a Website

Setting Objectives for the Audit
Step-by-Step Audit Process
Key Areas to Focus: On-Page SEO, Off-Page SEO, Technical SEO

4. Manually Auditing a Website (Without Using Tools)

Checking Site Structure and Navigation
Evaluating Content Quality
Manual Backlink Checking
Identifying Broken Links and Redirects

5. Auditing Using Tool

Importance of Automated Tools
How Tools Speed Up and Improve Accuracy

6. SEO Tools Overview

Introduction to Popular SEO Tools
Free vs Paid Tools

7. Tools Covered: Ahrefs, Moz, SEMrush, Screaming Frog

Overview and Feature Comparison
Practical Hands-On Demos
When to Use Each Tool

8. Pagespeed Analysis Tools

Google PageSpeed Insights, GTmetrix, Pingdom
Understanding Core Web Vitals
Practical Improvements Based on Reports

9. Competitor Analysis

How to Audit Your Competitors’ Websites
What Metrics to Watch
Finding Opportunities Based on Competitor Gaps

10. Backlink Analysis for Your Website and Competitor Sites

Importance of Backlink Profiles
Identifying Toxic Links

11. SEO Audit Report and Best Practices

Structuring an SEO Audit Report
Key Sections: Issues, Impact, Recommendations
Common Mistakes to Avoid

12. Building an SEO Strategy Based on Audit Report

Prioritizing Issues Based on Business Impact
Action Plan Creation
Setting KPIs and Follow-up Checks

Google Analytics

Module 1: Introduction to Web Analytics

What is Web Analytics?
History and evolution of analytics tools
Difference between analytics and data science in marketing

Module 2: Setting Up Web Analytics

Creating a Google Analytics Account (GA4 focus)
Connecting GA4 to a website (via GTM or manual code)
Configuring GA4 data streams
Validating installation with Google Tag Assistant

Module 3: Understanding GA4 Structure

Difference between Account, Property, and Data Stream
Navigating the GA4 interface
Overview of GA4 vs Universal Analytics

Module 4: Key Concepts & Metrics

Sessions vs Users vs Pageviews
Bounce Rate and Engagement Rate
Average Session Duration
Events vs Goals (Conversions)
Source/Medium/Channel

Module 5: KPI Identification & Tracking

What are KPIs in digital marketing?
Defining business-specific KPIs
Creating SMART KPIs
Mapping KPIs to marketing objectives

Module 6: Data Collection & Filters

How data is collected in GA4
Using Filters to exclude internal traffic
Cross-domain tracking setup
Data retention settings

Module 7: Advanced Tracking with GTM

Introduction to Google Tag Manager
Tag, Trigger, Variable structure
Setting up Event tracking (clicks, form submits, scroll)● Using Data Layer for dynamic values
Custom dimensions & metrics

Module 8: Consumer Behavior Analysis

Behavior Flow reports
Landing Page vs Exit Page analysis
Path Exploration (GA4 feature)
Funnel visualization

Module 9: Acquisition & Traffic Insights

Traffic Source analysis
Organic vs Paid traffic breakdown
Campaign tagging using UTM parameters
Using Campaign URL Builder tool

Module 10: Conversion Tracking

Setting up Conversions in GA4
Measuring form fills, purchases, downloads
Creating Goals in GA4 (events as conversions)
Micro vs Macro conversions

Module 11: E-commerce Tracking

Enhanced e-commerce overview
Product view, add to cart, checkout, purchase tracking
Integrating e-commerce platforms (Shopify, WooCommerce, Magento)

Module 12: Attribution Models

What is Attribution?
First click, Last click, Linear, Time-decay, Data-driven models
Attribution tools outside GA (e.g., Google Ads, Facebook)

Module 13: Reporting and Dashboards

Creating Custom Reports in GA4
Building dashboards in Google Looker Studio (formerly Data Studio)
Exporting and sharing reports
Scheduling automated email reports

Module 14: Data Segmentation & Views

Using Audiences in GA4
Segmenting by demographics, device, behavior
Creating audiences for remarketing
Views vs Reports vs Audiences

Module 15: Alerts, Annotations, and Real-time Analysis

Setting up Custom Alerts (e.g., traffic drop)
Using Annotations to record major events
Monitoring real-time visitors

Module 16: Strategic Decision Making with Analytics

How to derive insights from data
Detecting trends and anomalies
Aligning insights with business strategy
Presenting data to stakeholders

🧰 Bonus Modules (Highly Recommended)

Integrating Google Ads with GA4
Integrating GA4 with Search Console
GDPR and cookie compliance in analytics
Data sampling: What it is and how to avoid it
Using BigQuery with GA4 for raw data analysis

Google Search Console

📘 Module 1: Introduction to Google Search Console
● What is Google Search Console?
● History and evolution (from Webmaster Tools to GSC)
● Benefits of using GSC for SEO and site performance

📘 Module 2: Setting Up Google Search Console
● Verifying site ownership (HTML tag, Google Analytics, DNS, GTM)
● Adding multiple properties (domain vs URL prefix)
● Connecting GSC with Google Analytics and other tools

📘 Module 3: Understanding the GSC Dashboard
● Overview of the main dashboard
● Explanation of menus and filters
● Property switcher and user settings

📘 Module 4: Performance Reports
● Understanding metrics: Clicks, Impressions, CTR, Average Position
● Filtering by country, device, date, query, page
● Identifying top-performing keywords and pages
● Using regex filters for advanced keyword analysis

📘 Module 5: Index Coverage & Page Indexing
● What is indexing? How it works
● Difference between “Submitted” vs “Indexed”
● Fixing “Excluded”, “Error”, “Valid with warnings” issues
● Request Indexing tool and when to use it

📘 Module 6: Sitemaps & Crawling
● Submitting a sitemap
● XML Sitemap best practices
● Understanding crawl stats (frequency, crawl budget)
● Dealing with crawl anomalies

📘 Module 7: URL Inspection Tool
● Inspecting a single URL
● Viewing coverage, index, and enhancement status
● Live URL test vs Indexed version
● Requesting re-crawl of a page

📘 Module 8: Mobile Usability
● Identifying and fixing mobile usability errors
● Mobile-first indexing explained
● Best practices for mobile-friendly websites

📘 Module 9: Enhancements & Structured Data
● What are enhancements in GSC?
● Validating structured data (FAQs, breadcrumbs, sitelinks, etc.)
● Rich result eligibility
● Troubleshooting structured data errors

📘 Module 10: Core Web Vitals (CWV)
● What are CWV metrics? (LCP, FID, CLS)
● Page Experience overview
● Diagnosing and improving CWV using GSC
● Integrating GSC with PageSpeed Insights & Lighthouse

📘 Module 11: Manual Actions & Security Issues
● Types of manual penalties
● How to submit a reconsideration request
● Malware, spam, and hacked content alerts
● Best practices to maintain site health

📘 Module 12: Links Report
● Internal Links vs External Links
● Top linked pages and anchor text analysis
● Identifying low-quality backlinks
● Using data for internal linking strategy

📘 Module 13: GSC for SEO Strategy
● Using GSC data for on-page SEO
● Identifying content opportunities from query data
● Improving CTR with meta title tweaks
● Finding low-hanging keywords to boost rankings

📘 Module 14: Advanced Use Cases
● Using GSC with Looker Studio for reporting
● Exporting GSC data for analysis (CSV, Sheets, API)
● Setting up alerts and notifications
● Multi-property tracking (subdomains, multilingual)

MASTER DIGITAL MARKETING TOOLS LIKE

Make Complex Things Easier Or Analyze Your Competitors Strategy By Mastering 50+ Digital Marketing Tools (Free & Paid)

🎖️ Get Certified

Stand out with 10+ certifications, including:

Google Search Certification
HubSpot SEO Certification
SEMrush SEO Toolkit
Our Own Advanced SEO Certification

These globally recognized credentials will boost your resume and increase your credibility with employers and clients.

Frequently Asked Questions

What is SEO and why is it important?

SEO (Search Engine Optimization) is the process of improving your website’s visibility on search engines like Google. It’s important because higher rankings lead to more organic traffic, better brand awareness, and increased sales or leads.

Who should take this SEO course?

This course is perfect for students, marketers, business owners, freelancers, and anyone interested in mastering SEO to boost their website’s performance or start a career in digital marketing.

Do I need any prior SEO knowledge to join?

No prior SEO experience is needed. The course starts with basics such as keyword research and on-page SEO, then moves on to advanced techniques like link building, technical SEO, and analytics.

What topics does the SEO course cover?

You’ll learn keyword research, on-page SEO, off-page SEO, technical SEO, Google Search Console, backlink strategies, content optimization, SEO tools like SEMrush and Ahrefs, and how to analyze SEO performance.

Will I get to work on practical SEO projects?

Yes! You’ll complete hands-on projects including SEO audits, keyword strategy plans, content optimization, backlink building campaigns, and using SEO tools to track and improve rankings.

Request For a Demo Class

🎓 Request a Free Demo Class

Curious about digital marketing but not sure where to start?
Join our free demo session and experience expert-led, practical training that builds real skills.

✅ Live Interaction
✅ Beginner-Friendly
✅ Career & Course Guidance

📅 Limited seats – Book your free session now and take the first step toward your digital career!